7 years on October 22, this is person of furniture of the letter in a Ling Shunde's unforgettable day. Factory of cent of nepheline of company of furniture of the letter in suitable heart is formal practice of put into production, on 1000 employee and company high level and the furniture entrepreneur elite that hear the news and come eat late dinner in all together, enjoy the social evening in all wonderful program, furniture of the letter in celebrating the birth of another brilliant new milepost.

The reporter has Xing Er to hear the whole process that witnessed this one great event, be in with company president Chen Zhongxin in talking greatly, be in with in in the dialog of the high level in believing a company, be in with in in the communication that believes company staff, be in with the furniture elite that comes round to congratulate people in compare notes, the reporter experiences deeply: Letter furniture is used in short 8, it is 9 years in kingdom of suitable heart furniture, with transcendental eye and boldness, successful apace comes true " hop " , enter " 4 class jump " new chance to extricateoneself from an awkward position, wrote another " in the letter is mythological " .

Letter furniture nepheline separates the complete go into operation of the factory in, it is another feat that furniture product believes to supply chain in perfecting, it is implementation of the letter in future " 5 class jump " , " 6 class jump " , it is even " 7 class jump " , " 8 class jump " cornerstone.

　 "One class jumps " : Strategic move fixed position is high-grade furniture

1999, mr Chen Zhongxin with preterhuman courage and insight, the alley that heads a gang times is wet come to Guangdong suitable heart, be in this " furniture makes kingdom " pitch a camp on hot earth, devote into furniture industry.

What develop in the enterprise is earlier, a lot of furniture companies base oneself upon is in in cheap product, domestic furniture market was swarmed in cheap furniture, competition is unusually intense, the susceptibility with professional entrepreneur mixes Mr Chen Zhongxin to change the understanding of connotation to furniture article, a mind which perceives both past and future be like fire, accurate the development trend that forecasts furniture industry future, want to live in furniture industry as soon as possible go down, dare not do others, the product that others considers to be less than, he stares at eye to consumption of those successful personage furniture above all, this part person is integrated quality is high, have advocate decorous culture concept, and have sth used to one's own advantage, actual strength buys the household things with high price, the product of furniture of high additional cost that because this is produced,matchs to it can have very big market certainly. Then, in 2003 letter furniture company begins to have product transition, locate the product in " the brand is changed, high-grade change, Occidentalize " 3 big principles, product of furniture of high end of base oneself upon, high additional cost, to the company this the product locates well and truly, it is medium the victory with strategical first time of letter furniture company, also be medium the cornerstone that letter furniture company rises abruptly quickly, letter furniture was finished successfully in " one class jumps " .
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