A few days ago, during the sporting goods of brand of first Asia international that holds in Shanghai and athletic style exposition kick off, lofty sentiments of Diyaduona's president Mai Ximo is full of the ground to give out " WE FELL LIKE PLAYING " when the loud cry, proclaimed formally also this well-known trademark begins to enter Chinese inland market. Before long in the future, the Ba Qiao of famous nation base, China fan that asks the base of a fruit also can put on happy love big profit and God tastes the dress of the card likewise.

Since founding 1948, diyaduona from climbing boot of the earliest production, arrive 60, the product diversification of 70 time and the production that 80 time begin to extend antenna to things of dress of bicycle, basketball, autocycle, sponsorred team of Italian nation football. But these professional motion products, the sense that gives people is a kind of feeling that stand high above the masses. Expand what consume the market as Chinese inland sports ceaselessly, predict 2006, market amount of China will exceed 50 billion dollar. The Diyaduona that has 4 big international sale channel of Chinese Hong Kong, England, Spain and United States also does not sit, cannot wear soon by foreign travelling merchant praise for " driving and swift and violent and red-blooded " Chinese market is travelled together occupational.

President Mai Ximo expresses, market of land of the home in marching this, they will undertake sale conformity of the system, product introduction gives the Diyaduona the high quality that the technology that behaves with acme all the time, advanced research achievement and outstanding production are a foundation people, in letting Chinese consumer blend in the pleasure that enjoys exercise.